Team Novo Nordisk Jersey + Frame design
Designing the 2018, 2020 and 2022 jersey for Team Novo Nordisk. 2022 also the Argon 18 frame design. In close creative coordination with a sharp Novo Nordisk inhouse marketing team in head of making sure the action is loyal to the company.
The Danish connection.
Martin Nordmark contacted me after the Olympics in Rio 2016 after seeing my work for the the Danish delegation and asked me to make a creative pitch on the Team Novo Nordisk. 3 jerseys later that ended up with also the Argon 18 frame which I designed in close teamwork with the Montrealian frame graphic designer Samuel.
AGU concept design to mark the 50 years in active wear
AGU was founded in 1966. Passion and pioneering, were the basis of our departure. I was pointed to create the mark of the 50 years in cycling. Leading to my SIX6 sub-brand and campaign (by AGU).
