iggradient

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Art Director born. Past decade marketing strategist. A frontal brand-head supplemented by a creative hand.
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Well-documented Brand-builder. Concept fabricator with magnetic appeallings. Doing cross-share activations with collaborative partners. All fly-ready for the digital tool-yard + algorithm space.
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Former VP Brand Global Director @ Argon 18, Montreal. Now building Willing Able @ Fyn! Contact me. If Brand birthing / check my work and foundings on brands below.

2019-2020
VP Brand Global, Argon 18. With executive corridor.
2016-2019
Head of Marketing Argon 18 Europe. Creating global content.

Creative Brand strategist with years of experience in both build-up, development and execution of strategic communication and campaigns. Done Brand Evolving. Expanding awareness and increase

 

Strategic task areas
Argon 18 brand development world + sub-brands as A18 Clothing and clothing brand ATTEN.
Most recently with functions:
• Participates in Argon 18s Stakeholder Management
• Creating content based on communities, collaborations and launches n partnership with Montreal marketing.
• Strategically and creatively driven EU Marketing. Created content from DK
– the grip of collaboration projects. 

Globally working with:
Relevant and geo culture empathic.Creating content towards all relevant on/offline media. Ensuring that all communication is empathically aligned with the brand equity.
Brand and Stakeholder Management. Collaborational Entrepreneurship. For content and storytelling. 
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About Argon 18
“Since its founding in 1989, Argon 18 has brought together a team of cycling aficionados and R&D specialists. All driven by the goal of offering the best possible cycling experience to racers and riders of all kinds. Today, we are united by this idea more than ever, and it shows. With bikes on the roads, tracks and trails of more than 70 countries worldwide. Argon 18 has become a benchmark in the international cycling community. We’ve only just begun. Because at Argon 18, we continue to refine and redefine the art of cycling every single day. We’re always out there with our riders, riders of all calibre, finding out how we can improve their cycling experience. And how we can make our bikes lighter, faster, safer and more integrated for everyone. Because building better bikes isn’t just what we do. It’s who we are

A18 mov. Strategic+ production.
NBRO x nike. Strategic community
A18 mov. Strategic + production.
A18 mov. Strategic + production.
7DA x a18 mov. Strategic + Collab
VP Global Brand 2019-22.
EU Marketing 2017-19.
8 A18 YT movies top-20 
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Strategic + production.
Team Novo nordisk 
graphic design
jersey + frame 2017-2022
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Creative hand
NBRO Running x Nike.
Co-Founder. 2010
Creative 2010-18.
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Creative + Community
pas normal studios.
co-Founder 2014.  
Out. of personal reasons
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STRATEGIC + artwork
DENM (Olympic design Rio).
Founder. Design still active.
initially Fonded  €230.000  
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STRATEGIC + PRODUCTION
CV List 1998-2022.
art director originally.
strategist past decades.
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from TV-ads & print to Digital