iggradient

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Art Director born. Past decade marketing strategist. A frontal brand-head supplemented by a creative hand.
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Well-documented Brand-builder. Concept fabricator with magnetic appeallings. Doing cross-share activations with collaborative partners. All fly-ready for the digital tool-yard + algorithm space.
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Former VP Brand Global Director @ Argon 18, Montreal. Now building Willing Able @ Fyn! Contact me. If Brand birthing / check my work and foundings on brands below.

CV Shortlisted. 1994-2022

2020-2022     VP Brand Global, Argon 18

2017-2020     Creative Marketing, Argon 18 EU
2006-2017     Strategic + Creative, Galla-ID (0-5 employees, founder)
2002-2006     Senior Copywriter + Strategic, BBDO Copenhagen

1997-2002     Strategic creative + AD, Guoros Advertising (0-5 employees, founder)
1995-1997     AD-Assistent, R&M Advertising
1994-1997     AD Shell inhouse / Møller & Lønne
 

CV Described.

2020-2022
Brand Global VP Argon 18. Head of Global Brand Management in partnership with Montreal.

2017-2020
European Creative marketing manager Argon 18. Concepts, co-ordination and on-location created content. Movies and stories going online. And syncronised on- and offline material to retailers.

2006-2017
Independent, creative. Galla-ID
Of relevance: Creative and conceptual work. Noteworthy start-ups. Both BtC and BtB customers, few masscommunication. Leadership. Presentations. Teamwork. Subcontractor for advertising agencies. Web, Print, Digital Media, Apps./ sho

2002-2005
Senior Copywriter. BBDO Copenhagen 
Of relevance: Creative conceptual, strategic work at high level. Presentations. Teamwork. Print and film. All BtC customers.
Inspiration (Concept: all media incl. Events – mass communicatio
Tjæreborg (Concept: all media incl. Events – mass communication)
VisitOresund (Concept: all media incl. Events – mass communication)

BBDO Sidekick:
The Yellow Pages (Mass Communication)
Faber (mass communication)
House of Prince (mass communication – Greece)
Chrysler / Jeep (versioning and events)
Local Part (S) (mass communication)
Centurion Bicycles (mass communication)
etc.

1999-2002
Concept and copywriter. Gurous Advertising (Partner 0-5 employees). 
Of relevance: Creative and conceptual work at a high level – mass communication. Presentations. Cooperation. Competitions. Web, print and film.

1998-1999
Head of internal marketing. EuroConnect (Song Networks)
Of relevance: Creative and conceptual work in the BtB market. Sales aimed marketing activities. Teamwork with management. Web and print.

1995-1997
Art Director. R&M Advertising
Of relevance: Creative graphic work, mass communication. Assistant in teams. Office competitions. Print.

1994-1995
Art Director. Møller & Lønne (Shell inhouse)
Relevance: Creative graphic work. POS and trading solutions.

1993-1995
Desktop Publisher / DTP. Vester Kopi.

Namedrop Highlights
2010 NBRO x NIKE running.
Co/Founder. Global NIKE Community ambassador.

2014 Pas Normal Studios.

2016. DENM Founder.
Designer.Official OL Rio Collection
https://www.youtube.com/watch?v=CE0dSdBLffA

2006- Flamme Rouge. Creative sidekick supporting Brian Holm’s national cancer project

A18 mov. Strategic+ production.
NBRO x nike. Strategic community
A18 mov. Strategic + production.
A18 mov. Strategic + production.
7DA x a18 mov. Strategic + Collab
2020 Peter Pill is back in the host role on Radio Tour while Brian Holm’s
training partner, Jacob Ørholm, is a guest in the studio for a section on
branding in the cycling world. Click for listening.
VP Global Brand 2019-22.
EU Marketing 2017-19.
8 A18 YT movies top-20 
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Strategic + production.
Team Novo nordisk 
graphic design
jersey + frame 2017-2022
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Creative hand
NBRO Running x Nike.
Co-Founder. 2010
Creative 2010-18.
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Creative + Community
pas normal studios.
co-Founder 2014.  
Out. of personal reasons
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STRATEGIC + artwork
DENM (Olympic design Rio).
Founder. Design still active.
initially Fonded  €230.000  
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STRATEGIC + PRODUCTION
CV List 1998-2022.
art director originally.
strategist past decades.
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from TV-ads & print to Digital