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Art Director born. Past decade marketing strategist. A frontal brand-head supplemented by a creative hand.
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Well-documented Brand-builder. Concept fabricator with magnetic appeallings. Doing cross-share activations with collaborative partners. All fly-ready for the digital tool-yard + algorithm space.
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Former VP Brand Global Director @ Argon 18, Montreal. Now building Willing Able @ Fyn! Contact me. If Brand birthing / check my work and foundings on brands below.
Co-founder of NBRO Running 2010.
Advisory board from 2010-2018. Developing strategy, doing events and creating all graphics (in association with NIKE).
”NBRO is a club for passionate runners with a thing for sneakers and social get-togethers. Spawned from NIKE’s 2010 Copenhagen neighborhood running challenge where the Nørrebro team topped the podium and 8-10 fellow runners strongly kept on running after the event.
NBRO is without king, territory or rules. Everyone is welcome to join the weekly training sessions starting from Kaffesalonen at the heart of the Nørrebro quarter. NBRO’s purpose is to perform athletically but mainly socially at all larger or interesting Danish races as well as organizing a number of annual trips abroad”
The NIKE connection.
Throughout the period of co-running NBRO I traveled on behalf of NIKE to speak about Running Communities. Read more: https://news.nike.com/news/why-i-run-nbro