iggradient

2019-2020
VP Brand Global, Argon 18. With executive corridor.
2016-2019
Head of Marketing Argon 18 Europe. Creating global content.

Creative Brand strategist with years of experience in both build-up, development and execution of strategic communication and campaigns. Done Brand Evolving. Expanding awareness and increase

 

Strategic task areas
Argon 18 brand development world + sub-brands as A18 Clothing and clothing brand ATTEN.
Most recently with functions:
• Participates in Argon 18s Stakeholder Management
• Creating content based on communities, collaborations and launches n partnership with Montreal marketing.
• Strategically and creatively driven EU Marketing. Created content from DK
– the grip of collaboration projects. 

Globally working with:
Relevant and geo culture empathic.Creating content towards all relevant on/offline media. Ensuring that all communication is empathically aligned with the brand equity.
Brand and Stakeholder Management. Collaborational Entrepreneurship. For content and storytelling. 
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About Argon 18
“Since its founding in 1989, Argon 18 has brought together a team of cycling aficionados and R&D specialists. All driven by the goal of offering the best possible cycling experience to racers and riders of all kinds. Today, we are united by this idea more than ever, and it shows. With bikes on the roads, tracks and trails of more than 70 countries worldwide. Argon 18 has become a benchmark in the international cycling community. We’ve only just begun. Because at Argon 18, we continue to refine and redefine the art of cycling every single day. We’re always out there with our riders, riders of all calibre, finding out how we can improve their cycling experience. And how we can make our bikes lighter, faster, safer and more integrated for everyone. Because building better bikes isn’t just what we do. It’s who we are

Willing able 2024
A18 x 7DA 2021
OL Rio 2016
PAS NORMAL 2013
NBRO x NIKE 2012
Global Brand Director 2017-22.
Montreal.
A18 TouTubes > 
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Strategic + Creative
Team Novo nordisk +
graphic design
x various (active) clients
…………
Creative
NBRO Running x Nike.
Co-Founder. 2010
Creative 2010-18.
…………
Creative + Community
pas normal studios.
co-Founder 2013.  
DNF
…………
STRATEGIC + Creative
DENM x DCU (Olympics Rio’16).
Founder. Design still on.
Merchandise fonded  €230.000  
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STRATEGIC + Creative
CV List 1998-2022.
art director educated 1998.
+ strategist 2005-
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All medias