2015-2017
Founding DENM
Design and building commerce. DENM, a collection for RIO olympic cycling delegation 2016

Creative and strategic Danish Cycling Federation (DCU) Launching the DENM commerce site, activating the “support young talents” project, raising money from the DENM merchandise sale. In 6 weeks the sale reached € 230.000 / 1.1 million DKK.

The federation since took the design aligning all national teams with the same look. Though without the DENM icon, Coat of arms lions and other details.