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Art Director born. Past decade marketing strategist. A frontal brand-head supplemented by a creative hand.
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Well-documented Brand-builder. Concept fabricator with magnetic appeallings. Doing cross-share activations with collaborative partners. All fly-ready for the digital tool-yard + algorithm space.
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Former VP Brand Global Director @ Argon 18, Montreal. Now building Willing Able @ Fyn! Contact me. If Brand birthing / check my work and foundings on brands below.
2015-2017
Founding DENM
Design and building commerce. DENM, a collection for RIO olympic cycling delegation 2016
Creative and strategic Danish Cycling Federation (DCU) Launching the DENM commerce site, activating the “support young talents” project, raising money from the DENM merchandise sale. In 6 weeks the sale reached € 230.000 / 1.1 million DKK.
The federation since took the design aligning all national teams with the same look. Though without the DENM icon, Coat of arms lions and other details.